Pendampingan Digitalisasi UMKM Melalui Pemanfaatan Google Maps dan QRIS di Desa Japura Lor

Abstract

The study purpose was to describe the implementation of digitalization assistance for Micro, Small, and Medium Enterprises (MSMEs) in Japura Lor Village through the utilization of Google Maps and Quick Response Code Indonesian Standard (QRIS). This activity was conducted as an effort to assist MSME actors in adapting to technological developments and improving the accessibility of business information and digital payment services.

Materials and methods. This community service activity involved approximately 10 MSME actors in Japura Lor Village with various types of businesses, including grocery stores, cosmetic stores, and other small businesses. The activity used a direct assistance approach consisting of two main activities: assistance in registering business locations on Google Maps and assistance in creating QRIS. The activities were carried out at different times according to the needs and processes of each digital service. Data were obtained through observation and documentation during the implementation of the assistance and were analyzed descriptively.

Results. The implementation of the program showed that MSME actors were able to obtain digital business locations through Google Maps and digital payment facilities through QRIS. Google Maps assistance helped provide more accessible information regarding business locations, while QRIS provided an alternative non-cash payment method for consumers. Direct assistance also helped MSME actors understand the functions, benefits, and basic use of both digital services.

Conclusions. Digitalization assistance through Google Maps and QRIS can serve as an initial step in encouraging MSME actors in Japura Lor Village to adapt to the digital economy. The combination of direct technical assistance and education is important to support MSME actors in understanding and utilizing digital services according to their business needs.